Brand Marketing

While developing my writing chops, I was fortunate enough to participate in some of the greatest brand marketing campaigns such as the launch of TV Land and differentiating its brand personality from sibling network, Nick at Nite. I am famous for delivering creative solutions for all marketing and publicity challenges with grace.

My goal is to rebrand the pigeon. It’s true! They are a member of the dove family but here you are calling them a flying rat. They need a new tagline, narrative and, of course, a color palette that reframes their dirty grey coloring to something more aspirational and modern… like… I dunno, steel skyscraper or six-figure silver? I’m just spitballing here. But you get the idea!

Branding is all about how you make your audience feel. An emotional connection can quickly turn anyone into a fiercely loyal fan.

Communication Strategies

Often, I’m asked to help with internal and external communications planning and execution. Press releases, newsletters, pitch strategies and publicity stunts are all in my DNA.

I got my start in 2nd grade during our Show and Tell presentations. I often promoted the Woody Woodpecker episode I saw that morning. I’m confident I was responsible for increased ratings weekdays 6-7am on WPIX-NY.