Want to launch or rebrand your business but unsure where to start? Do you need to pivot and afraid you’ll get vertigo? Are you stuck and just wish a magical “G”enie would rescue you? Would you rather be fishing? Allow me to help.

Hi, I’m Gennifer Birnbach.

There are hundreds of curls bursting from my head and every single one is an idea. They shoot off in a million different directions like beautiful fireworks.

At least one of them will be your favorite color.

Can’t stop, won’t stop.

My curls and I have delivered award-winning copy and marketing solutions for brands like Bravo, Lifetime, MasterClass.com, NBCUniversal, Nickelodeon, Nick at Nite, SONY Music, TV Land, USA Network, Viacom, FETV and WE TV.

I also work with entrepreneurs, small business owners, organizations and individuals seeking creative ideas and technical guidance on branding and promotion.

I bring an intuitive and imaginative sense of adventure to my work that often results in “I never thought of that” or “I didn’t think that was possible” from my clients, co-workers, dry cleaner and friends.

I love to talk (my teachers K – 12 all agree) and would love to learn more about you and your needs. In the meantime, have a look around and make yourself at home. No need to remove your shoes, can I get you a coffee?


Her ability to distill an idea and turn it into an often funny and always on target message is just one trait she has that’s very impressive.

John Jenkins, Design Director, Motion Designer, Video Editor & VFX Artist

Gennifer is smart, incredibly creative, and quick to come up with a solution to any marketing problem or otherwise.

Michelle Zoni, SVP Viacom, Marketing Activation – Viacom Velocity

Always resourceful, dedicated and innovative with projects. She’s a pleasure to work with and is a fierce leader.

Oladotun Idowu, Events @ Twitter and Founder of Sisters in Media

She was an exceptional participant (and is clearly an exceptional person). She brought insights, wisdom and just a lot of fun to the course. If you have the chance to work with her on your marketing needs, I highly recommend that you do so!

Jason McDonald, Stanford Continuing Studies Instructor

She can write strong copy that nails the objective and tone in minutes

Noreen O’Donnell, Your Wholiness

Her unique ability to extract the essence of what I’m sharing as it relates to my branding and marketing is one of her talents.

Caryn McCurry, New Insights Coaching

Gennifer is wildly creative and brilliant, and has a heart of gold.

Lisa Orman, Kid Stuff PR

Gennifer is very knowledgeable, creative, gracious and accessible. I have enjoyed working with her and will continue to do so in the future!

Joan Martin, Deal Matters

Gennifer’s creativity is limitless, and the final product is proof of that! She partnered with me to develop my company website. She strategically asked good questions, carefully listened to my needs and cleverly brought my brand to life on time and within budget.

Maria Sinopoli, Marketing Communications Consultant

Delivers an endless stream of hilarious ideas fueled by her passion for pop culture mixed with something magical that is all hers.

Tom Hill, Creative Director Cozi TV (formerly VP Creative Director Nick at Nite and TV Land)

Gennifer has a true gift to quickly understand your product or service then produce copy that is laser focused on the intended audience. Not only a copywriter, Gennifer is also a keen “marketeer.”

Rick Greenberg, Principal Consultant Radiate (R88)

Genn is a great writer/thinker and will go above and beyond to make sure you have what you need! A pleasure to work with her and look forward to the next project!!

Dina Anchelowitz, WeTV (AMC Networks)

Her creativity motivates the team and her ability for copywriting in any given topic is a gift that is highly valued.

Theresa Vo, Digital Marketing Manager

Not only is she a consistent idea generator, she is also a people connector and wordsmith-er we’re happy to collaborate with.

Suede Collective, LLC