EVERY CURL ON MY HEAD IS AN IDEA
Writer and Founder, Gennifer with a G, inc 6/2019 – Present
Ad Campaigns, Blogs, Marketing (Consumer, Digital, Sales, Social), Press Releases and Web.
Creative Marketing Writer, NBCUniversal/Bravo 11/2009 – 6/2019 Strategize, conceptualize and execute award-winning copy writing for campaigns supporting shows including Project Runway, Top Chef, The Real Housewives franchise and Watch What Happens Live. Lead writer for annual upfront materials and seasonal B2B trade communication.
Communications Consultant and Creative Strategist 12/2007 – Present
Bravo, Comedy Central, Condé Nast Publications, Lifetime Network, Nickelodeon, Nick @ Nite, SONY Music, The Examiner Newspapers, TV Land, USA Network, WeTV.
Promotions & Sponsorships, Oxygen Media 01/2007 – 12/2007
Created and led multi-layered ideas for advertisers that resulted in a win-win for clients as well as internal partner departments including Digital Ad Sales. Wrote sales pitches and materials as well.
Programming Sponsorships, TV Land/Viacom 07/2002-01/2007
This new position was custom-made to tap into my greatest skill set: creative problem solving, building trusting relationships between key decision makers and partner departments and finding innovative ways to communicate updates and changes. I also wrote copy for all programming and sales materials as well as TV Land.com.
Copywriter, Spike TV/Viacom 05/2001-07/2002
Recruited to help transition The Nashville Network into an MTV Brand after CBS merger. Experimented with the tone and voice of the network for use in web, sales and press materials to explain the change to consumers and clients.
Publicity, Nick at Nite and TV Land/Viacom 01/1996-05/2001
Joined publicity department four months prior to launching the network with no real background in public relations. I figured it out. With the trust and guidance of those around me, I was instrumental in growing the distribution from 5 to 85 million homes.
Creative Industry Awards:
PromaxBDA, Clio and Omma
Corporate Awards & Recognition:
2016 Recipient of the GEM Award (going the extra mile), NBCUniversal
2012 Recipient of the GEM Award (going the extra mile), NBCUniversal
2011 Recipient of the Above & Beyond Silver Award, NBCUniversal
Positive Psychology for Business – University of Philadelphia / Coursera 2019
IMPACT Leadership Summit, NBCUniversal’s Diversity & Inclusion (2017)
Accelerated Learner by Cheetah Learning, Project Management 2008
Dealing with Difficult People, MTV Networks Training & Development (1999)
Education: SUNY Purchase, BA in Literature 1993